At the moment our conversion pixel is campaign based which means that you can generate a client/server-side conversion pixels.


The Conversions option enables you to generate and store a unique identifier (conversion pixel) to track relevant actions on the landing page made by visitors who reached the landing page by clicking a campaign’s ad. When the visitor converts (or executes any other traceable action), the pixel is fired back to the system with its unique ID details, enabling the system to check it against a prior click made by the same visitor and count the conversion to the relevant campaign and ad.


There are several methods to store a transaction ID, which vary depending on the solution used:

  • Creating a cookie on the landing page that carries through the duration of the transaction
  • Logging the transaction ID as a hidden variable
  • Carrying the transaction ID as a URL parameter until the conversion completes


To generate a Server-Side conversion pixel code please follow the guide below:


1. In the Advanced Options section, click Conversions to open Generate Conversion Code window.



2. Select Add a Server Script. In the pane that opens, complete the following information.



- Prefix – Identification used by the advertiser to collect the generated token; is sent to all pages for all server-side pixels for the campaign.

- Tag description – Free text that helps differentiate between different pixels. For your convenience only, does not affect the implementation.



3. Click Generate to generate the pixel and advice your technical team to implement.



4. Click Save All and save the campaign.




To generate a Client Side conversion pixel code please follow the guide below:


1. Select Add a Client Script. In the pane that opens, complete the following information.



- Tag description – Free text that helps differentiate between different pixels. For your convenience only, does not affect the implementation.

- Valid For – the number of days the pixel is valid for; if set to 14 for example and a visitor completes a transaction more than 14 days after clicking the ad, the action will not be counted as a valid conversion.



2. Click Generate to generate the pixel, and advice your technical team to implement.



3.  Click Save All and save the campaign.