There are two bid types to choose from when creating a new campaign. Find the detailed information about those bid type below.
1. CPC: You may choose to bid on a CPC (cost-per-click) model where you will be billed for every click you get from the headline and thumbnail within the Mandatory widgets. This model is considered to be effective for those who want to increase traffic volume and engagement to their landing pages.
2. Fixed CPM: You may choose to bid on a Fixed CPM (cost per 1,000 impressions) model where you will be billed for every thousand impressions. This model is extremely effective for increasing brand recognition instead of conversion.
** Please note you cannot change a campaign from CPC to Fixed CPM or vice versa, you will need to create a new campaign with the new bid type. **