Following are the possible reasons why your ad has been rejected.


Headlines


Incorrect Punctuation

  • Incorrect or unaccepted grammatical mistakes. Improper punctuation in headlines such as special characters, symbols or repeated words is not allowed.


Incorrect Spelling(s)

  • Every word in the headline must have correct spelling.


Inaccurate Headline

  • The first letter of all necessary alphabets should be in capital (Example: 15 Gorgeous Home Products That Cost Less Than You Think).
  • All UPPERCASE and unique style alphabets are not allowed (Exceptions: iPhone, USA, UK, iMac).
  • Must not contain cloaked headlines.


Image(s)/Thumbnail(s)


Image Quality

  • Images must be clean and crispy.
  • Images must not contain branding.
  • Images should have the recommended 4:3 ratio.
  • Images must not include a border.
  • Images must not be cloaked.
  • Images must not contain animation, flashing, arrows, and circles.
  • Images must not contain text.


Branding


Mismatch

  • All content branding must match the landing page or in question brand.


Incorrect Punctuation

  • Incorrect or unaccepted grammatical mistakes. Improper punctuation in branding such as special characters, symbols or repeated words is not allowed.
  • Brand name must start with a capital letter and give proper spaces (Example: BuzzFeed or Buzz Feed would be approved but Buzzfeed is unacceptable).
  • Brand name must not include a URL.


Content Guidelines


Landing Page


  • URL must resolve the click through to a working landing page.
  • The landing page must match your ad creative.
  • The landing page must not be misleading or contain fraudulent claims.
  • The landing page must not contain malware or malicious codes.
  • The landing page must not promote hate speech, discrimination, tobacco products, illegal gambling, and illegal drugs.


Adult/Racy

  • Your ad copy/creative must not contain adult, racy, vulgar, obscene, or clear nudity.
  • Ad creatives with overt nudity will be considered non-compliant.


Restricted Verticals

  • Your ad copy/creative must not contain Illegal products or services.
  • Your ad copy/creative must not contain tobacco products.
  • Your ad copy/creative must not contain drugs or drugs-related products.
  • Your ad copy/creative must not contain weapons, ammunition, or explosives .
  • Your ad copy/creative must not contain unsafe supplements.
  • Your ad copy/creative must not contain alcohol, dating, gambling, regional lotteries, and online pharmacies.


Ad Creative Submission

  • We reserve the right to deny any excessive submissions. To read more about how many submissions are allowed per day click here.