To create a new campaign login to your account and click on Campaign from the primary menu.



Next, click on the + New Campaign button.



General Settings:


Under general settings, set the following metrics.


1. Campaign name: Specify the name of the campaign you'd like to promote.

2. Deal Type: Select the deal type to Network Sale.

3. Campaign Type: Select the campaign type. Example: Content Campaign.

4. Unit: Select the bidding unit to CPC.

5. Rate: Enter how much you would like to bid per click. Since you'll be competing with other advertisers, recommended bids or higher bids can increase the chances of your campaign to be served more often.

6. Overall Budget: Specify an overall budget. The campaign will stop serving once it's overall budget is exhausted.

7. Daily Cap: Put a daily cap if you wish to spread the campaign serving across multiple days and restrict the system from potentially serving it over a shorter period.

8. Status: Select the status of the campaign this allows you to enable or hold/pause the campaign.

9. Language: Select the language of the campaign. Please note that the campaign will only serve on widgets that support your selected language.

10. Start Campaign: Select a campaign start date (once started, date can't be changed).

11. End Campaign: Select a date to end a campaign (leave blank to end manually).

12. Serve Campaign To: Select the device/platform you want to target the campaign to.

13. Campaign Quality: Select the type of audience you want to restrict the campaign to and tick the checkbox to declare that the campaign is suitable for selected audience.



Set Content:


Once the general campaign settings are done, you may want to add the content to the campaign by following the steps below.


Single Ad:


1. To create a single content campaign, click on "Add" button and select "Single Ad."



2. Select the desired Ad Name and Test Group. Ensure whether you want to enable or disable the campaign by choosing either of the options.



3. Next, add the Ad Content URL and click on "Auto Populate" to generate the preview of the ad. You may click on "Test Link" if you want to ensure whether how the landing page will look once the visitor will click on the ad.



4. Select the Ad Title. By default, the title is set to auto, but you can click on "Customize" and set the title as per your requirements.



5. Select the Ad Subtitle. By default, the subtitle is set to auto, but you can click on "Customize" and set the subtitle as per your requirements.



6. Select the Ad Description. By default, the description is set to auto, but you can click on "Customize" and set the description as per your requirements.



7. Set the brand name you want to show in your ad.



8. Upload the image if you would like to replace the auto-populated image.





RSS Ad:

 

1. To create a RSS Ad campaign, click on "Add" button and select "RSS Ad."



2. Enter the RSS Ad Name and ensure whether you want to enable or disable the campaign by choosing either of the options.



3. Enter your RSS URL.



4. Set the brand name you want to show in your ad.



Bulk Upload:

 

1. To create a Bulk Upload campaign, click on "Add" button and select "Bulk Upload."



2. Browse a CSV file to create ad creatives with full details and click create. The file structure should match the examples below (marked fields are mandatory). If you don't wish to fill a specific field, you may leave it blank, and the system will try to auto populate it.



Third Party Tag:


1. To create a Third Party Tag, click on "Add" button and select "Third Party Tag."



2. Select the desired Ad Name and Test Group. Ensure whether you want to enable or disable the campaign by choosing either of the options.



3. Enter a valid third party tag URL.



4. Set the brand name you want to show in your ad.



Advanced Targeting:


Lastly, do the advanced targeting to track and target the campaign and click SAVE.


1. Tracking Code: Enter a suffix style tracking code like Google Analytics UTM codes to track your campaign.
2. Impression Tracking: Enter your third-party impression tracking code to count impressions on top of the Mandatory platform. The information helps you to identify discrepancies.

3. Click Tracking: Enter your third-party click tracking code to count clicks on top of the Mandatory platform. The information helps you to identify discrepancies.

4. Retargeting Code: Enter a third-party retargeting code to track and retarget your visitors.

5. Selected Blacklist: You can select a premade block list to apply to this campaign or click on the blacklist button and create a new blacklist (instruction about how to create a blacklist can be found here).

6. Conversions: This option is grayed by default. Please save the campaign before setting a conversion pixel (instruction about how to create a conversion pixel can be found here).

7. Operating System: Select the operating system you wish to target to a campaign.

8. Geo: Select the geo targets you'd like to apply to the campaign and click "Save" (complete instruction can be found here).